Beauty company, Glossier, has developed a dedicated pack of followers. Now, fans of the brand in Atlanta can peruse the products in person at a pop-up shop at Ponce City Market.
The shop will open in the southeast corner of the market, next to Pancake Social, at 10 a.m. on Wednesday, February 19.
The store will feature Glossier’s full line-up of products, including the fan-favorites boy brow and cloud paint. Shoppers will be able to test the items out on site.
The Atlanta store, which will be open until April 26, will also feature a limited edition Glossier Atlanta long sleeve shirt. Glossier is donating a portion of the proceeds from the sale to local civic engagements groups, according to the company.
The digital-first company has made an effort to take business offline in recent years.
The company has permanent brick and mortar shops in New York, Los Angeles and London. In addition, it regularly has pop-up stores in places like Seattle, Boston and Miami.
Each one has a different look and feel. In Atlanta, the space is inspired by the music world.
“With elevated design details that draw inspiration from recording studios and the world of music, the space invites visitors to get to know Glossier in real life through a communal shopping experience,” according to a press release. “The store features immersive moments like a ‘Glossier Hall of Fame’ and a surprise content room that pays homage to iconic album covers.”
The New York-based company hired local sales associates, what they call “offline editors,” to work in the space.
They also worked with local folks like florist Shean Strong and DJ Osho to bring the space to life.
Glossier Atlanta: Open Feb. 19-April 26
10 a.m.-8 p.m. Mondays-Saturdays
11 a.m.-7 p.m., Sundays
675 Ponce De Leon Avenue NE, Unit E186
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