Mom searches for groom for son

The phrase Groom for my son was the difference as the advertisement, according to The Guardian, was the first one for a same-sex marriage in the country where homosexuality is still illegal.

Iyer said he was proud of her and that the ad was her idea. He told The Guardian, "My mum was like: 'You don't have a boyfriend, you're not so young.' She was concerned for her ageing son like any Indian mum would be, irrespective of whether he is homosexual or heterosexual."

The paper that did publish, the Mumbai daily Mid-Day, said there was never a question of not publishing it.