Luxury jeweler Mayors opens in Alpharetta’s Avalon Mayors, a luxury timepiece and jewelry brand retailer, has added its second Georgia location. After opening Mayors at Lenox Square in 2019, the company opened its doors at Alpharetta's Avalon on Feb. 11. Among the offerings included are jewelry from Messika and Roberto Coin, the latter of which will collaborate on designing an exclusive, one-of-a-kind capsule collection for Mayors. Timepieces from Ulysse Nardin and Grand Seiko will be exclusively sold

Luxury jeweler Mayors opens in Alpharetta’s Avalon

A luxury jeweler recently opened at Alpharetta’s Avalon, joining the mixed-use development’s 570,000 square feet of curated retail. Mayors already has a location at Lenox Square and the opening marks the expansion of the store’s footprint in metro Atlanta.

Mayors, which opened in Alpharetta on Feb. 11, occupies a 2,200 square foot space next to Avalon’s Chanel Fragrance and Beauté boutique.

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Features of the newly-opened space include a Rolex boutique that includes a private viewing area for clients seeking discrete shopping experiences and who have booked one-on-one appointments. There’s also a hospitality area where guests can relax and enjoy a drink from their custom menu. All Mayors clients also get complimentary valet parking through Avalon’s Concierge.

“Avalon is dedicated to providing an elevated and welcoming environment where resort-level hospitality is infused throughout every corner,” said Cayley Mullen, director of marketing at North American Properties, a real estate agency, in a press release. “We’re proud to bring the Alpharetta community best-in-class retailers such as MAYORS that naturally reflect our core values. We look forward to welcoming them to The Boulevard, just in time for Valentine’s Day.”

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The Avalon location of the 110-year-old jeweler offers luxury Swiss timepieces from the brands Rolex, Tudor, Tag Heuer, Ulysse Nardin and Grand Seiko. The latter two brands are exclusively sold at the Avalon location. Mayors at Avalon will also sell jewelry from Roberto Coin, Messika, Mayors Bridal and Mayors High Jewelry Collections. Plus, Italian jewelry designer Roberto Coin has designed a capsule collection in collaboration with Mayors, which will exclusively sell the collection.

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