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Dinosaur, pet, and cooking toys are expected to be among the most popular items this holiday shopping season, Toys "R" Us predicted on Wednesday.
The company said it spent a year tracking toy purchases across the globe, and found four trends that it says will impact toy-buying this holiday season.
Hit movies like Jurassic World have boosted the popularity of dinosaur-themed items, while a push to encourage exploration and creative thinking have resulted in more toys that focus on Science, Technology, Engineering, Arts and Mathematics, or STEAM.
Life-like pet toys and cooking-themed items are also expected to be big this year, Toys “R” Us said.
“As the world’s leading dedicated toy retailer, Toys“R”Us leverages industry insights, monitors purchase patterns and observes culturally relevant themes to understand what parents and kids gravitate towards each year,” said Richard Barry, Executive Vice President, Global Chief Merchandise Officer, Toys“R”Us, Inc. “Whether it’s cooking up fun pretending to be a chef, caring for a technologically savvy pet or promoting curiosity and learning through play, these trends include some of the hottest new items for the 2015 holiday season.”
Here are the company’s predictions for the 2015 holiday shopping season:
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