No, not that! Get your collective minds out of the gutter.
One in five mothers now are millennials — defined as women born between 1985 and the early 2000’s — and they have a big impact on everything from how we work, live, make purchases and get information.
And once they become mothers, it appears they seriously cut the cord and up their reliance on mobile even more, according to Giftagram.com. While Giftagram obviously has a mobile dog in this fight — its business sends gifts in seconds from iPhone and Android devices — its new "Meet the Millenial Mom" project is based on research and studies by Goldman Sachs, Google Trends, the National Retail Federation and other respected sources.
Some of what they found: Millennials’s cable TV-watching goes down a whopping 57 percent once they become mothers. Their laptop use goes down 32 percent, while their use of smartphones goes up 63 percent. A lot of them are using their phones to shop: One in four in the past week, “Meet the Millennial Mom” says, the bulk of it for clothes and toys.
So … That upgraded cable subscription, complete with all the ESPN channels, you were thinking of getting the Millennial Mom in your life this Mothers Day? Probably not the best idea. For her, anyway.
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