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Move over Apple Watch and Fitbit. There's new biometric technology on the market.
A Canadian-based company is promoting what it's calling the world's first smart bra.
The OMbra, made by OMsignal, has built in sensors that track heart rate, breathing rate and calories burned, among other metrics. The data is then accessed through a mobile app.
"Women gravitate towards wearables, but they don't want an item they have to put on or worry about every day," said OMsignal chief marketing officer Shaz Khang. "If they're going to be wearing it all day, they want to get more information."
The smart bra is set to debut at the Consumer Electronics Show this week in Las Vegas.
It will begin shipping in the spring with a price point of about $150.
