A large banner covers renovations taking place on the seventh, eighth and ninth floors of Philips Arena just above spectators in suites on the sixth floor while the Atlanta Hawks play the Utah Jazz on Jan. 22 in Atlanta. CURTIS COMPTON / CCOMPTON@AJC.COM
Photo: The Atlanta Journal-Constitution
Photo: The Atlanta Journal-Constitution

Atlanta Hawks talk about major changes coming for fans

Sporting events have evolved. Fans want a competitive game — but they also are seeking an experience. The goal, of course, is to create a game experience with various layers of entertainment, and to present something for everyone.

And with a major renovation of Philips Arena underway and other new elements on the horizon, the Hawks hope to bring the fan experience to another level.

The AJC recently connected with Joe Abercrombie, vice president, fan experience at Atlanta Hawks, who recently joined the hometown team after 14 years with the Houston Rockets, discusses staples of the Hawks experience and what’s coming soon. 

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