Photos: SXSW Interactive Festival 2015

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SXSW Interactive Day One, 03.13.15

Photos of the first day of the South by Southwest Interactive Conference & Festival in Austin on Friday, March 13, 2015.

Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The are three dressed in costume for www.SQUIRL.co, a discovery boook locations app that helps readers find real locations that are written into scenes of books.

Clint McCreery, right, Alex Kinner, left, and Pat Lokan, center, of Austin, remove their squirrel costume heads to take a break from walking around downtown Austin, Texas, during South by Southwest Interactive on Friday, March 13, 2015. The are three dressed in costume for www.SQUIRL.co, a discovery boook locations app that helps readers find real locations that are written into scenes of books.

Mexican filmmaker Guillermo Del Toro held a conversation with the Canadian actor and debutant filmmaker Ryan Gosling, during one of the sessions in the SXSW film festival at the Austin Convention Center, on Friday, March 13, 2015.

Mexican filmmaker Guillermo Del Toro held a conversation with the Canadian actor and debutant filmmaker Ryan Gosling, during one of the sessions in the SXSW film festival at the Austin Convention Center, on Friday, March 13, 2015.

Mexican filmmaker Guillermo Del Toro held a conversation with the Canadian actor and debutant filmmaker Ryan Gosling, during one of the sessions in the SXSW film festival at the Austin Convention Center, on Friday, March 13, 2015.

Mexican filmmaker Guillermo Del Toro held a conversation with the Canadian actor and debutant filmmaker Ryan Gosling, during one of the sessions in the SXSW film festival at the Austin Convention Center, on Friday, March 13, 2015.

Paola Antonelli of MoMA, speaks on Curious Bridges: How Designers Grow the Future, at SXSW Interactive on Friday, March 13,2015, in Austin, Texas.

Paola Antonelli of MoMA, speaks on Curious Bridges: How Designers Grow the Future, at SXSW Interactive on Friday, March 13,2015, in Austin, Texas.

Paola Antonelli of MoMA, speaks on Curious Bridges: How Designers Grow the Future, at SXSW Interactive on Friday, March 13,2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Charles Barkley speaks with Richard Deitsch about How to Remain Relevant in Today's Digital Age during SXSW Interactive on Friday, March 13, 2015, in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

Former Vice President, Al Gore, speaks at SXSW Interactive on Friday, March 13, 2015 in Austin, Texas.

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Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The are three dressed in costume for www.SQUIRL.co, a discovery boook locations app that helps readers find real locations that are written into scenes of books.

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