Yachty and Osmond's remixed jingle is accompanied by an equally gonzo music video, featuring flying cartoon tomatoes, goofy green-screened effects, and lots of friendly interplay between the two artists, as Yachty teaches Osmond some hip new dance moves and serenades him on top of a Chef Boyardee can.
The whole campaign is intended to be a whimsical nostalgia trip, promoting Chef Boyardee's new "Throwback Recipe" cans by pairing a rapper adored by millennials with a singer who was a household name to their parents.
"It's crazy that I got the chance to remix Chef Boyardee's jingle from start to finish," Yachty said. "Working with Donny was amazing, we collaborated to write the lyrics. Now we got a hit."
The music video comes courtesy of director Calmatic, responsible for similarly-colorful clips for Khalid and Anderson .Paak.
"Start the Par-dee" is Yachty's latest project in the rapper's busy summer, which has included a North American tour, a new collection with Nautica and the new project "Birthday Mix 3," in honor of his 21st birthday on Aug. 23. As for Osmond, he and his sister/performing partner Marie Osmond recently extended their Donny & Marie Showroom residency at the Flamingo Las Vegas through the end of 2018, celebrating their 10-year anniversary on the Strip since it began in 2008.