Scott Samuel "Scooter" Braun's Ithaca Holdings agreed to acquire Scott Borchetta's Big Machine Label Group on Sunday for more than $300 million. The sale includes the masters of Taylor Swift's six albums recorded with Big Machine. Swift called the sale her “worst case scenario.” Braun was born in New York City, but went to college at Emory University in Atlanta. At 19, he became executive director for marketing at Jermaine Dupri's So So Def Records. Fortune reported that Braun's Ithaca Ventures owns inter

Who is Scooter Braun, the man who bought Taylor Swift’s music?

Former Atlanta resident started his career while attending Emory University

Scooter Braun’s Ithaca Holdings agreed to acquire Big Machine Label Group on Sunday for more than $300 million. The deal includes rights to Taylor Swift’s six albums, dating back to her 2006 self-titled debut, that were recorded under Big Machine.

As The AJC’s Melissa Ruggieri reported, Swift posted a lengthy message on her Tumblr account Sunday afternoon, where she said Braun’s ownership of her material is her “worst case scenario.”

Swift alleges Braun, 38, subjected her to years of manipulation and bullying.

» Taylor Swift calls former Atlantan Scooter Braun a ‘bully’ after sale of her record label

So, who is Scooter Braun? Here are five things to know about the music mogul:

1. Scooter isn’t his real name.

His name is Scott Samuel Braun.

2. He was born in New York City. 

He moved to Atlanta to attend Emory University, where he also began his career.

3. Braun started his career while attending Emory.

The New York native started organizing parties at Emory as a teenger. He eventually hired to plan the after-parties on Ludacris and Eminem’s Anger Management Tour. This led to meeting producer Jermaine Dupri, who hired Braun. At just 19 years old, Braun became executive director for marketing at So So Def Records.

4. In 2007, Braun established SB Projects.

The “diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy” helped nurture the careers of several superstars. According to SB Projects’ website, the company has worked with Ariana Grande, Asher Roth, Black Eyed Peas, CL, Dan + Shay, David Guetta, EDEN, Hilary Duff, Justin Bieber, Kanye West, Karlie Kloss, The Knocks, Lil Dicky, Martin Garrix, PSY, Rixton, Steve Angello, Todrick Hall, Tori Kelly, Usher and more.

5. He is married with three children.

Braun is married to Yael Cohen, founder of F*ck Cancer. They have three children: Jagger Joseph, Levi Magnus and Hart Violet.

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