Rob Lowe gets 'sharky' in new Shark Week promo

Discovery Channel just released its new 2014 Shark Week promo.

And if you like Rob Lowe and sharks, you'll love this!

The hilarious clip features the actor, sporting a tank top and swim trunks, while riding on two sharks and throwing chum to a series of others.

Lowe cruises in slow motion with a mermaid by his side, giving the camera a sexy stare before saying "so sharky."

"I will not rest or even eat (with the exception of fruit pies) until 'So sharky' is the new 'swaggy,'" tweeted Lowe.

The promo is fueling tons of excitement for the highly anticipated, annual television event.

Dubbed the "King of Summer Since '87" by Discovery, Shark Week kicks off on August 10th!

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