The hilarious clip features the actor, sporting a tank top and swim trunks, while riding on two sharks and throwing chum to a series of others.

Lowe cruises in slow motion with a mermaid by his side, giving the camera a sexy stare before saying "so sharky."

"I will not rest or even eat (with the exception of fruit pies) until 'So sharky' is the new 'swaggy,'" tweeted Lowe.

The promo is fueling tons of excitement for the highly anticipated, annual television event.

Dubbed the "King of Summer Since '87" by Discovery, Shark Week kicks off on August 10th!

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Fulton County Superior Court Judge Robert McBurney — pictured during a hearing Monday, Dec. 15, 2025 — has cleared the way for Georgia's State Election Board to obtain Fulton ballots and other documents from the 2020 election. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC