The hilarious clip features the actor, sporting a tank top and swim trunks, while riding on two sharks and throwing chum to a series of others.

Lowe cruises in slow motion with a mermaid by his side, giving the camera a sexy stare before saying "so sharky."

"I will not rest or even eat (with the exception of fruit pies) until 'So sharky' is the new 'swaggy,'" tweeted Lowe.

The promo is fueling tons of excitement for the highly anticipated, annual television event.

Dubbed the "King of Summer Since '87" by Discovery, Shark Week kicks off on August 10th!

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Helen Gilbert places flowers on her brother Eurie Martin’s grave at Camp Spring Baptist Church in Sandersville. Her brother died eight years ago. Three former Washington County deputies are accused of causing his death and are set to stand trial Monday. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez