A week after Chipotle announced plans for its first burger restaurant, Burger King launches another mashup item to its menu.
Bloomberg reported that, beginning Aug. 15, the fast-food restaurant is debuting the Whopperito in restaurants across the U.S.
The Whopperito, as its name suggests, combines a burrito with Burger King's Whopper.
Instead of a bun, it's wrapped in a tortilla and filled with beef, pickles, lettuce, tomato and onions. It is topped with queso sauce instead of mayo.
"It's certainly one of the first times that we've tapped into the Tex-Mex category," North American Burger King President Alex Macedo said. "It's one of the fastest-growing categories. Consumers like the freshness of it. They like the mix of flavors."
The fast-food restaurant has not said if the new item is intended as a competitor to Chipotle, but it would not be unlikely if so.
The Whopperito will be sold for the next three to four months at $2.99.
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