The song is about the importance of recycling.

Check out the video below:

http://youtu.be/STH9ZpeFH2o

Macklemore talked about the video in November 2013, when the song was in production.

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Students line up after school for school buses at Sequoyah Middle School in Doraville on Wednesday, Dec. 10, 2025. The school’s principal told teachers not to talk to students about ICE, and teachers and activists are pushing back. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com