Lamar Odom, NBA star and husband to reality diva Khloe Kardashian, is missing, according to TMZ, and it may be related to a secret drug habit.

The gossip site reports Odom has been missing for three days after being kicked out of the house by Kardashian.

Earlier, TMZ also posted that Odom has been struggling with a cocaine addiction for almost two years, and the substance abuse is putting a strain on their marriage.

Predictably, Twitter freaked out over the news. Supporters tweeted their good wishes for Odom, and "Lamar Odom" was briefly trending.

But a writer for SportsGrid remains skeptical of the story, to put it mildly.

“When the name ‘Kardashian’ and ‘TMZ’ are involved, there’s always a pretty good chance ‘bull****’ is also in the equation.”

And according to Hollywood Life, a source close to the family says Odom isn't missing after all.

Their source claims the Kardashian family knows exactly where Odom is, and the TMZ report is a trumped-up distortion.

But what about the cocaine allegations? Those might have more traction. A Kardashian representative told People Odom's wife has been trying to cope with his addiction for some time.

“It’s a really hard time for Khloé … She’s kept this secret for almost two years trying to save Lamar and their marriage.”

Lately, things have been even more difficult for the couple, after Odom was accused of cheating on Kardashian by two separate women. (Via The Hollywood Gossip)

But she isn't sitting idly by as these rumors fly, issuing this angry tweet blasting her family's detractors. (Via Twitter / @KhloeKardashian)

TMZ later updated its story with comments from a representative for Odom. He is reportedly fine, but his whereabouts are still unknown.

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