Sasha the Diva, Rick Party become OG 97.9’s first ever morning show

Originally posted Monday, April 8, 2019 by RODNEY HO/ on his AJC Radio & TV Talk blog

Former Kiss 104.1 host Sasha the Diva and Rick Party have joined classic hip-hop station OG 97.9 as the station’s first morning show, debuting today.

Atlanta-based Cumulus Media debuted OG 97.9 in November, 2014 and was quickly joined by two other classic hip hop stations: Boom 102.9 and Old School 99.3. Old School only lasted a few months and Boom went boom a year ago and is now a classic R&B station.

So OG 97.9 has endured and Cumulus finally decided to add live jocks, albeit in this case it is a syndicated show owned by Cumulus’ Westwood syndication arm. The station pulls in passable ratings given its modest signal. In February Nielsen Media ratings, OG 97.9 ranked 20th with a 1.8 share, ahead of Alt 105.7, 680/93.7 The Fan, Talk 106.7 and Joy 93.3. 

The Rick and Sasha show is currently based out of a temporary studio in Sandy Springs and has multiple affiliates. It debuted in January on about a dozen R&B stations in cities such as New Orleans, Kansas City and Charleston, S.C. It now has 20 total affiliates. 

Sasha the Diva could not debut in Atlanta until now because she had a six-month non-compete clause with Kiss 104.1. She left Kiss in September after two stints and about ten years. Kiss has yet to officially fill her spot. Party previously worked at Hot 105 in Miami.

Sasha’s agent and show co-creator Gary Bernstein said they are planning a big Rick and Sasha concert tour this August with some big-name acts. 

“Atlanta’s the most competitive urban market in the country,” said Louie Diaz, who oversees OG 97.9 as vice president of top 40/Rhythmic top 40 for Cumulus. “We need a program with a knock-out punch. Rick and Sasha is layered daily with great content, creativity and star power.” 

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About the Author

Rodney Ho
Rodney Ho
Rodney Ho covers radio and television for the Atlanta Journal-Constitution.