“This is a lot more exciting than any previous station,” Faulkner said, “because the growth opportunity is tremendous. The owners are looking to do more than just be on the Internet.”
Tinasha Gray, in an interview, said she and her husband Jason purchased the station in December from a company called Sound Explosion Entertainment at an undisclosed price. She runs the station and hosts mid-days.
Gray, who has lived in Atlanta for 12 years since moving here from Granada, has no radio background but has hired sales and marketing people with radio experience to sell advertising and promote the station to Atlanta. That includes her operations manager Benita Sanders-Mitchell, who introduced her to Faulkner, then Foxx.
Gray describes herself as an entrepreneur, having owned spa and run a ministry.
106 Live Radio, which plays R&B hits from the 1970s to today, already has some advertising and she said the station has about 42,000 listeners a month. She hopes to get that up to 80,000.
Previously, the station played a global mix of Caribbean, hip hop and R&B but now is focused on R&B, Faulkner said. He plans to bring guests on his show and host local community events like a traditional FM radio station. He also has hired a producer.
Faulkner believes people are now used to listening to Spotify and Pandora but many still hunger for the personal, local touch a radio station brings and why shouldn’t they try an online version of Classix, Kiss or Majic?