And they have big promotions with Carriage Kia tonight and tomorrow. The free party tonight in Gainesville features Christian artist Laura Story. Tomorrow evening will be Mac Powell and the Family Reunion at Carriage Kia Woodstock.
Kevin Avery, the morning host, did the official countdown from Gainesville.
The station is also starting their annual Christmas Wish program, with requests and donations from listeners. Last year, they did almost 2,000, many solicited from Chick Fil-A locations.
If you want to keep listening to the regular Fish music, for the first time, the station is airing it on the Fish 104.7 HD-2 channel and on the app.
Rival Joy 93.3 will start Christmas later this week and presumably, the syndicated K-Love 106.7 will do so as well.
Nowadays, secular stations such as B98.5 no longer fully switch over to Christmas anymore. They salt in Christmas songs in the rotation and amp up the volume as the holiday gets closer.