A woman and her little boy go shopping at IKEA. They check out furniture and other items and make a new friend. Who'd imagine the simple outing could be such a tear jerker?

It doesn't matter whether you speak French or not; you'll understand this ad, titled "Mon Fils" ("My So") perfectly.

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller