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Starbucks launches "Race Together" campaign; Twitter reacts

By Jennifer Brett
March 17, 2015

"Let's talk about race," Starbucks said by way of introducing its new "Race Together" campaign.

Starbucks wants to engage customers in discussions of race.

Credit: Jennifer Brett

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Credit: Jennifer Brett

The idea is that baristas are to engage customers in conversations about racial matters while serving lattes and espressos.

Here's how Twitter is responding:

Here's how Starbucks kicked things off:

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