"Let's talk about race," Starbucks said by way of introducing its new "Race Together" campaign.

Starbucks wants to engage customers in discussions of race.

Credit: Jennifer Brett

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Credit: Jennifer Brett

The idea is that baristas are to engage customers in conversations about racial matters while serving lattes and espressos.

Here's how Twitter is responding:

Here's how Starbucks kicked things off:

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Travelers wait in Concourse F, the international terminal, at Hartsfield-Jackson airport in Atlanta on Wednesday, June 4, 2025. (Arvin Temkar / AJC)

Credit: arvin.temkar@ajc.com