Snapchat is the social media platform of choice for younger users but no one else can figure it out, it seems. It wants to fix that.

In an earnings report, CEO Evan Spiegel was pretty straightforward:

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez