Snapchat is the social media platform of choice for younger users but no one else can figure it out, it seems. It wants to fix that.

In an earnings report, CEO Evan Spiegel was pretty straightforward:

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller