Snapchat is the social media platform of choice for younger users but no one else can figure it out, it seems. It wants to fix that.

In an earnings report, CEO Evan Spiegel was pretty straightforward:

About the Author

Featured

Students at Carver Early College School of Technology attend the school’s art class on Wednesday, Dec. 10, 2025. Atlanta Public Schools plans to convert the campus to a school of the arts that will serve grades 6-12. The plan depends on voters extending a one-cent sales tax for education. (Natrice Miller/AJC)

Credit: Natrice Miller