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Shaq to launch a big & tall fashion line at JCPenney

NBA great turned analyst and entrepreneur Shaquille O'Neal adds one more line to his CV with a new fashion line and role as brand ambassador for JCPenney. He'll appear in ads and social media spots through Father's Day to promote the partnership, the company announced.

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"JCPenney is partnering with Shaq to develop an all-new Big & Tall brand, Shaquille O’Neal XLG," the retailer said . "Launching in select stores and online at this fall, this exclusive brand will include men’s apparel and furnishings. With modern fits combined with classic fabrics, Shaquille O’Neal XLG will feature a versatile collection for the Big & Tall customer that effortlessly transitions from day to night. Each garment will also be infused with performance features such as cooling fabrics and stretch components to ensure ultimate comfort."

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Shaq's excited to share the news!


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Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for

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