21 Savage is expanding his “21 Savage Bank Account Campaign,” an initiative aimed at teaching teens money basics.
The rapper recently announced he’s partnered with Get Schooled, a non-profit for high school students, and Juma, a non-profit that helps employ youth, to boost financial literacy among young people in Atlanta.
In an effort to create economic opportunities for teens, the artist will help recruit 150 kids “who are disconnected from school and work, or at risk of disconnection,” according to the press release.
The selected students will receive financial training and employment from Juma. Additionally, 21 Savage will give away $15,000, so each participant can deposit $100 into their bank account.
“While my No. 1 song was called ‘Bank Account,’ growing up, I knew almost nothing about bank accounts,” 21 Savage said. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
The program won’t just benefit students in Atlanta. Resources and tools will also be available to young people across the country.
There will be monthly financial tips from 21 Savage and a digital curriculum that will offer monthly lessons or “badges” on a variety of topics, such as making money, budgeting, credit and investing. Participants will also be able to ask questions about finance by texting “money” to 33-55-77.
21 Savage first launched the campaign in the spring of 2018. At the time, he provided $21,000 in grants to students.
The announcement of his new partnership comes one week after he was released from ICE custody after being granted a $100,000 bond. He was detained on Feb. 3 for allegedly overstaying his visa, which expired in 2006. According to ICE, he is an “unlawfully present United Kingdom national.”
His deportation case is still pending in Atlanta.
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