An Albuquerque Italian restaurant has set the Internet on fire with its line of "Black Olives Matters" shirts and hats, with critics castigating what they feel is a flippant play on the "Black Lives Matters" movement and fans urging the business not to back down. It appears that the restaurant, Paisano's, is embracing the social media storm.
Credit: Jennifer Brett
Credit: Jennifer Brett
The restaurant says its slogan originated to promote a dish on the menu and later inspired the branded T-shirts and hats. The hat posted above is $25, the restaurant says on its Facebook page.
Many Twitter commentators were swift to condemn the marketing ploy:
But the restaurant is receiving lots of support, too:
And as always, Twitter's got jokes:
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