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Movie theaters refuse "Just Pray" ad so they won't offend anyone

British movie theaters are refusing to air an ad titled "Just Pray" this holiday season, out of fears it might offend someone.

"Digital Cinema Media agency, which handles British film advertising for the major cinema chains, Odeon, Cineworld and Vue, refused to show the ad because it believed it would risk upsetting or offending audiences," the BBC reported.

An image from the "Just Pray" ad banned by British theaters.

The ad, depicting a number of people of different ages, races and vocations as The Lord's Prayer is recited, was meant to run ahead of blockbuster films such as the new "Star Wars" installment this holiday season.

"We find that really astonishing, disappointing and rather bewildering," the Reverend Arun Arora, director of communications for the Church of England, said of the ban.

The closing image of the "Just Pray" ad banned by British theaters.

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About the Author

Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for accessAtlanta.com.

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