Coca-Cola pulls ad after complaints of cultural insensitivity

In the ad, a carload of young people arrive in Totontepec in Oaxaca, Mexico, and are greeted warmly by local residents. The two groups crack open bottles of Coke and then construct this giant Coke Christmas tree out of wood and bottle caps.

Credit: Jennifer Brett

Credit: Jennifer Brett

"I consider this type of advertising an act of discrimination and racist, and it also promotes the breakdown of the social fabric by trying to impose a consumer culture that alien to this community,"indigenous lawyer Elvira Pablo said during a press conference, Mashable reported.

TeleSUR, a Latin American media outlet, found the tone to be patronizing.