The National Abortion Rights Action League is angry about a Doritos Super Bowl ad it accuses of "humanizing fetuses."

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An image from the Doritos ad that has NARAL outraged.

Credit: Jennifer Brett

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Credit: Jennifer Brett

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In the commercial, a guy munching away on a bag of Doritos during his wife's ultrasound attracts the attention of their unborn child, who makes a hasty exit, presumably to share Dad's snack.

ajc.com

Credit: Jennifer Brett

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Credit: Jennifer Brett

NARAL also complains that the ad reinforces "sexist tropes of dads as clueless and moms as uptight."

Here's the ad:

Here's what NARAL had to say about it:

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Ceudy Gutierrez reads a book to her 2-year-old son, Matias, at their home in Buford, GA, on Tuesday, Nov. 18, 2025. Ceudy Gutierrez is struggling to make ends meet for herself and her three young kids following her husband’s ICE arrest earlier this fall. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez