Atlanta Restaurants & Food

Tom Catherall changes Tom Tom restaurant name due to legal battle with Here to Serve Restaurants

Tom Catherall is changing the name of his Virginia-Highland restaurant from TomTom to Taco Cowboy due to legal battles with the Here to Serve Restaurants group. Photo: Becky Stein
Tom Catherall is changing the name of his Virginia-Highland restaurant from TomTom to Taco Cowboy due to legal battles with the Here to Serve Restaurants group. Photo: Becky Stein
By Ligaya Figueras
Oct 13, 2016

One year after all of the Here to Serve Restaurants suddenly shut down en masse , the saga is still not over. Its former owner, Tom Catherall, is changing the name and concept of his current restaurant, Tom Tom , due to ongoing legal battles with Here to Serve Restaurants.

The most recent court hearing determined that rights to the name Tom Tom were owned by Here to Serve.

Catherall’s ex-wife, Leigh Catherall, is the president and COO of Here to Serve Restaurants.

Effective Oct. 19, Tom Tom, which referenced Tom Catherall's childhood nickname , will be re-branded as Taco Cowboy. It will still operate out of the former Noche space at 1000 Virginia Avenue in the Virginia-Highland neighborhood. There will be no service interruption during the change.

Compared to the Tom Tom menu, the food at Taco Cowboy will focus on more tacos, tequilas, and small plates as well as with bigger steaks.

“I’ll still have my Tom’s $5 margaritas made with cheap tequila and fresh lime juice as well as the existing taco menu,” Catherall said. He also stated that the “cowboy” element meant “offering a larger steak presence” and a “more relaxed attitude.”

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Tom Catherall is changing the name of his Virginia-Highland restaurant from TomTom to Taco Cowboy due to legal battles with the Here to Serve Restaurants group. Photo: Becky Stein
Tom Catherall is changing the name of his Virginia-Highland restaurant from TomTom to Taco Cowboy due to legal battles with the Here to Serve Restaurants group. Photo: Becky Stein

About the Author

Ligaya Figueras is the AJC's senior editor for Food & Dining. Prior to joining the AJC in 2015, she was the executive editor for St. Louis-based culinary magazine Sauce. She has worked in the publishing industry since 1999 and holds degrees from St. Louis University and the University of Michigan.

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