Shake Shack is taking its operation to the streets.
Starting today, the popular New York-based burger chain is rolling out two food trucks -- one in the metro Atlanta area, the other in the greater tri-state area (New York, New Jersey, Connecticut and Pennsylvania).
Customers can book the truck at shakeshack.com/truck by filling out the form with their name, email address and event details. Currently, the truck will travel to events in Fulton, DeKalb, Gwinnett and Cobb counties, but will travel further “for the right event,” according to a Shake Shack representative.
The Food Truck menu is customizable based on the event, and can include items such as the ShackBurger, Chick’n Shack, ‘Shroom Burger, fries and shakes. Pricing is based on the duration of the event and the number of estimated people in attendance.
“We continue to be excited about Atlanta, it’s a great and dynamic market for us, and we wanted to provide a new experience for our fans,” a Shake Shack representative said in an email. “The Shack Truck is a new exclusive way to share Shake Shack’s signature classics in a great environment.”
Shake Shack has brick-and-mortar metro Atlanta locations in Buckhead and at Perimeter Mall and Hartsfield-Jackson International Airport, with another planned for this summer on the Eastside Beltline.