Hole-y smokes -- there's a new place in town to get your Sublime Doughnuts fix.

The popular doughnut shop opened a location at 2566 Briarcliff Rd NE in Atlanta this morning. A store at 535 10th St. NW in Atlanta, next to the Georgia Tech campus, has operated for several years. There is also a location in Bangkok.

The spot addressed the opening on its Facebook page:

So this just happened! We are OPEN! Thanks for waiting for us!! Come on down and see us at the newest Sublime today! We...

Posted by Sublime Doughnuts on Thursday, April 28, 2016

The new Sublime location will be open 24 hours a day, 7 days a week.

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UPS driver Dan Partyka delivers an overnight package. As more people buy more goods online, the rapid and unrelenting expansion of e-commerce is causing real challenges for the Sandy-Springs based company. (Bob Andres/AJC 2022)

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