The home to the Atlanta Falcons and Atlanta United is already known for its low concession prices, but food is about to get even more affordable.
Mercedes-Benz Stadium announced today that it will drop its whole-dollar pricing at concession stands. The change means that five concession items will be reduced by 50 cents each, including hot dogs from $2 to $1.50 and pretzel bites from $5 to $4.50.
The change is part of the stadium’s move to a cashless operation, starting with this Sunday’s Atlanta United home opener.
“Arthur Blank repeatedly challenges us to find innovative ways to further improve operations across our businesses,” said AMB Group CEO Steve Cannon in a press release. “As we’ve always said, it is incumbent on us to listen and respond to our fans and we’ve heard that value, quality and speed of service are incredibly important; therefore, we’ve again made operational adjustments that address each of these areas.”
The drop in prices also comes with a new way of approaching sales tax. Previously, sales tax was included in the listed price of a concession item. With this weekend’s price changes, a sales tax of 8.9 percent will be added to each purchase, meaning an 8.9-percent increase in the total cost of items. For example, the total cost of a hot dog will be $1.63.
In addition, the stadium will also debut a food truck that will feature the “fan-first” pricing menu.
The truck will be utilized for all game-day events in 2019, bringing the concessions menu outside of the stadium for the first time.
AJC sports writer Tim Tucker contributed to this report.
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