"Of course, all of the regular Terrapin beers will be available in the Taproom and the ballpark. But what Brew Lab is going to allow us to do is come up with new recipes and new beers. And what will be exciting is that people can come out to the Battery and hang out a try those beers. Terrapin has never had a pilot system, so this will let us get really creative."
Both the Terrapin Taproom and the ATL Brew Lab will be located outside the right field gate entrance and be open to the public year-round. Construction will begin in November, and the Terrapin Taproom and ATL Brew Lab are set to open at the start of the 2017 Braves season.
MillerCoors struck a deal to take a majority stake in Terrapin
, a move that was noted in this morning's press release from the Braves:
The Terrapin Taproom and ATL Brew Lab are the result of a multiyear partnership between the Atlanta Braves and MillerCoors. Following the recent acquisition of Terrapin last month by Tenth and Blake, the craft and imports division of MillerCoors, Terrapin was immediately picked to become the flagship craft brewery for the ballpark because of its strong local ties to the state.
“We wanted to partner with Terrapin because they’ve been crafting beers right up the road in Athens and have developed a strong southern following, so we knew right away they would be a natural fit with the Braves,” said Derek Schiller, Braves president, business. “The Terrapin Taproom will pair Terrapin’s freshest and newest beers with some down-home southern barbecue, which is sure to excite all of Braves Country.”
More Terrapin news:
>> Terrapin to sell majority stake
>> Bukowski on the MillerCoors deal
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