After eight years in Atlanta, Jim Whitlow is closing DEKA.

The store, launched in 2007, offered an apparel destination for women seeking athletic inspired clothing. Whitlow, who left his post at Jeffery Atlanta to open the shop, is headed West with his family.

Right now, you can get 50 percent off all items in-store including activewear, Free City sweats, and tees.

DEKA is a premiere destination for Newton running shoes and while there are some left, the selection is limited.

Store hours are Monday  – Saturday, 10 a.m. – 7 p.m. and Sunday 12 – 6 p.m.

The anticipated closing date is the end of June.

DEKA

Shops Around Lenox

3400 Around Lenox Rd Suite 102B, Atlanta

404-869-9600

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Angie McBrayer, ex-wife of James Aaron McBrayer, leans her head on her son Sam McBrayer as she and her three children and two grandchildren (from left) Jackson McBrayer, 3, Piper Jae McBrayer, 7, Katy Isaza, and Jordan McBrayer, visit the grave of James McBrayer, Thursday, November 20, 2025, in Tifton. He died after being restrained by Tift County sheriff's deputies on April 24, 2019. His ex-wife witnessed the arrest and said she thought the deputies were being rough but did not imagine that McBrayer would die. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC