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4 Things to Look for When Buying Her 1st Bra

By Helena Oliviero
Sept 10, 2014

4 Things to Look for When Buying Her 1st Bra

A girl’s first bra is a rite of passage for both her and her parents – and one that’s occurring at younger and younger ages. For some girls, it’s a turning point fraught with anxiety; for others, it’s a celebration. Either way, parents have a hard time ensuring their daughters to have good memories of shopping for and wearing their first bra.

"Trying on your first bra in a big discount retail store can be unnerving for an 8- or 9-year-old who may already feel shy about the experience," says Kelly O'Brien, a lingerie specialist whose experience with young customers led her to launch LingerTween (Tween.ShopLinger.com), the first ecommerce site dedicated to undergarments for tweens.
"And those stores have limited selections, both in sizes and styles."

The average Caucasian girl now enters puberty, which is marked by breast development, at 9.7 years old – about 4 months younger than just 17 years ago, according to an ongoing study as part of the Breast Cancer and the Environment Research Program. For black girls, the age is 8.8 years and the number of girls developing breasts in first grade has tripled since 1997

“Another choice is shops like Victoria’s Secret, a place most parents don’t feel comfortable taking their young daughters to shop,” O’Brien notes.

But there are options.  Once you’ve found a comfortable place to shop with a good selection of choices, O’Brien offers these tips for ensuring your daughter is comfortable and happy in her first bra.

About the Author

joined the AJC in 2002 as a features writer.

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