Weeks after receiving backlash for its new design, Snapchat is under fire again. This time, users are upset about an ad that seemingly promotes domestic violence.
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An ad for a game called "Would You Rather?" popped up on the social media platform last week. It asked, "Would you rather slap Rihanna or punch Chris Brown?" and it included a subtitle that read, "Impossible Choices."
In 2009, Brown pleaded guilty to felony assault and making criminal threats after assaulting Rihanna, his then-girlfriend, during Grammy weekend. Many thought the prompt directly referenced the incident and encouraged domestic violence.
Several flocked to Twitter to express their disgust and criticize the company.
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Following the backlash, Snapchat issued a statement Tuesday, saying the ad was published "in error," according to BBC.
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” it said.
Despite the apology, Rihanna took to social media Thursday morning to denounce the brand. "I'm just trying to figure out what the point was with mess," she posted on an Instagram story. "All the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet....you let us down! Shame on you. Throw the whole app-oligy away."
Now folks are threatening to delete the app.
Snapchat has yet to respond to Rihanna’s latest comments.
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