Here's why everyone is talking about Gucci Mane's wedding before it even happens

Gucci Mane is gearing up for one of the most memorable occasions of his life. But it’s not a concert or a new record. It’s his wedding day.
»RELATED: Watch: Gucci Mane proposes to girlfriend at Hawks game
The Atlanta hip-hop star is set to tie the knot with beauty and fitness entrepreneur Keyshia Ka'oir, and the event will be broadcast live on BET at 10 EST tonight, as a part of a 10-part special called "Gucci Mane and Keyshia Ka'oir: The Mane Event."
The 10/17 wedding date is especially significant for the rapper. His 1017 record label, which was named after the address number of his grandfather's home, has helped launch the careers of artists including Waka Flocka Flame, Young Thug and Migos.
His new sneakers The Workout Plus EG, a collaboration with Reebok, also became available on the shoe company's website today.
But right now, Gucci, who dropped his latest album "Mr. Davis" earlier in October and an autobiography in September, is focused on his nuptials.
"10/17/2017 Happy 1017 we all getting dead (expletive) fresh we turning up at our wedding #TheManeEvent brrrrrr," he tweeted Tuesday afternoon.
His fans and supporters are just as thrilled, many of them taking to social media to express their excitement about the extravagant affair.
we lived long enough to see gucci mane's wedding become an event.
— El Flaco (@bomani_jones) October 17, 2017
💙 (@Carlaaaaaaaxx_) October 17, 2017Me tonight watching gucci wedding https://t.co/N46izZK9pl
— carla
I was asked to make a playlist for Gucci & Keyshia’s wedding today. This was more fulfilling than I thought: https://t.co/4saW2iglk0 pic.twitter.com/V5oO7B1M0t
— Brick By Brick (@CoryTownes) October 17, 2017
Me watching Gucci and Keyshia's wedding in front of the TV tonight. pic.twitter.com/BbBUlgQVY8
— Unfuckwittable (@TyreanaWebb) October 17, 2017
Gucci Mane's wedding is today and we still have classes?
— spooky nash (@nasheezus) October 17, 2017
These schools don't care about Black History I swear.
»RELATED: Gucci Mane, Keyshia Ka'oir get new BET reality show
Gucci proposed to his girlfriend nearly a year ago during an Atlanta Hawks game.
He took to the court at halftime to perform for the crowd, but it was his fourth-quarter appearance on the "Kiss Cam" that drew the biggest applause.
He and Keyshia appeared on the video board as the crowd egged them on to kiss. Instead, Gucci had a surprise for all, presenting Keyshia with an engagement ring.
💍#TrueToAtlanta #ThisIsWhyWePlay pic.twitter.com/KHNgGEDDGf— NBA (@NBA) November 23, 2016Championship rings aren't the only thing we play for. Congrats Gucci on the engagement!
The couple began dating prior to Gucci's three-year prison sentence, which he served for assaulting a fan who wanted to take a picture with him.
Now, the couple is looking forward to happily ever after as they prepare to walk down the aisle tonight at the Four Seasons Miami.
Take a look at how they’ve been getting ready.
💍❤️ 10•17•17 ----- 10 Episodes !!
