Serta Simmons recruited to build HQ at old GM site
Developers and government officials are preparing to welcome the nation's largest mattress company, Serta Simmons Bedding, to move its headquarters to the site of a torn-down General Motors plant in Doraville.
Serta Simmons would bring 500 jobs, a four-story office building, a parking deck and a research facility to the site, now known as Assembly.
Serta Simmons is the first major business to locate on the 165-acre property, boosting hopes for redeveloping an area that hasn't been used since 2008, when GM's last minivans were manufactured.
The company said the deal hasn't been finalized, but the Doraville Development Authority awarded $16.8 million in potential tax incentives to Serta Simmons earlier this month, according to documents obtained by The Atlanta Journal-Constitution through a Georgia Open Records Act request.
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About the Author
Mark Niesse is an enterprise reporter and covers elections and Georgia government for The Atlanta Journal-Constitution and is considered an expert on elections and voting. Before joining the AJC, he worked for The Associated Press in Atlanta, Honolulu and Montgomery, Alabama. He also reported for The Daily Report and The Santiago Times in Chile.
