Things to Do

What is Giving Tuesday Now? What to know about the new movement

It stems from Giving Tuesday, which happens annually after Thanksgiving
By Kiersten Willis
May 5, 2020

Giving Tuesday is a global event focused on generosity that is celebrated the Tuesday after Thanksgiving. But this year, there’s an additional event launching amid the coronavirus pandemic called Giving Tuesday Now.

If you’re wondering about the origins of the event and what it will be like, here’s what you need to know.

» RELATED: Give back, eat well in Atlanta this Giving Tuesday

What is Giving Tuesday Now?

Described as a "global day of giving and unity," #GivingTuesdayNow takes place Tuesday, May 5. The day is an "emergency response to the unprecedented need caused by COVID-19," according to the Giving Tuesday blog.

What is the goal of Giving Tuesday Now?

The goal is to drive a flood of business and philanthropy activation, community and nonprofit support, citizen engagement and generosity worldwide.

» RELATED: #GivingTuesdayNow helps nonprofits during pandemic

How can I participate?

While practicing social distancing, there are still ways people can connect with their communities. According to the Giving Tuesday Now website, here's how you can participate.

Why is there a Giving Tuesday in the first place?

According to the official website, Giving Tuesday, which emerged before Giving Tuesday Now, began in 2012 as "a day that encourages people to do good." Although it began as a day in the U.S., which this year will be celebrated on Dec. 1, it has grown to a global celebration of generosity and human capacity to give.

About the Author

Kiersten Willis is a native advertising specialist at the AJC.

More Stories