There’s a new Moe’s Southwest Grill in town, and it wants to sell you a $5 burrito today.

At 280 Cobb Parkway, right by Marietta Diner in the Walmart plaza, the massive Mexican fast-casual chain location gave the first 100 people in line a free burrito per week for a year.

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But franchisee Shahid Panjwani said at 11:30 a.m. that it’s too late for that. Easily a hundred people were in line when they opened up a half hour earlier.

Panjwani said this is his sixth Moe’s in metro Atlanta, including the Cumberland Mall location.

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He said he acquired the Cobb Parkway location last fall.

The eatery will be selling the $5 burritos until they close today at 9 p.m., he said.

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Severe Weather Team 2 Meteorologist Katie Walls reports.