Alpharetta's Avalon launches breast cancer awareness promotion

National Breast Cancer Awareness month runs throughout October, and Avalon in Alpharetta has launched its "Paint Avalon Pink"campaign to encourage local action.

Twenty retailers and restaurants at the shopping center will have in-store promotions tailored to the campaign, and portions of their sales are going to the Susan G. Komen Foundation and other breast cancer research efforts.

Shoppers can participate in the awareness campaign by wearing pink to the Wednesday kick-off event, which runs from 6 p.m. to 7:15 p.m. at venue’s plaza.

About 1 in 8 women in the country — about 12 percent —will develop breast cancer during the course of their lifetime, according to the Susan G. Komen Foundation. An estimated 246,660 new cases are expected to be diagnosed among women in the United States this year, along with 40,450 deaths, although studies show death rates have been decreasing since 1989.

The Centers for Disease Control and Prevention estimate that Georgia's breast cancer death rate is at 23 deaths per 100,000 women. This follows with a statewide new incidence rate of 123 per 100,000 women.

• American Threads: Receive 20% off your purchase during a special Breast Cancer Awareness event on October 5th from 6-8 p.m.. Ten percent of all sales during the event will be donated to the Susan G. Komen Foundation. Dry Bar will offer complimentary braid styling and The Cosmetic Market will offer complimentary makeup touches throughout the event.

• Bocado Burger: Giveback Night on October 19th from 5-9 p.m.
• Calypso St. Barth: "Pink" cocktails will be served in-store on October 7th and October 8th. All donations will benefit the Susan G. Komen Foundation.

• Colletta: $2 from every purchase of their Toscana Rossa cocktail will be donated to the Susan G. Komen Foundation through the month of October.

• Farm to Ladle: For every sale of 6-pack paleo bites, $1 will be donated to the Susan G. Komen Foundation during the month of October.

• J. Crew: Giveback Event in-store all day October 8th with a percentage of sales going to the Breast Cancer Research Foundation.

• J. Jill: $10 off any full-priced item for all Breast Cancer survivors during the month of October.