The Woodruff Arts Center announced Tuesday it has reached an agreement with Live Nation Worldwide, Inc. to operate Verizon Wireless Amphitheatre.
Over an initial 20-year term, the arts center would receive fixed payments from Live Nation but would continue to own the 12,000-seat outdoor facility and the surrounding 45 acres in Alpharetta.
The Woodruff already collaborates with Live Nation in scheduling and marketing events at the city-owned Chastain Park Amphitheater, a relationship that will continue.
Opened in 2008, the Verizon Wireless Amphitheatre is intended to bring Atlanta Symphony Orchestra performances to the northern arc, and also serve as a facility for other performances and events. An average of 25 events currently are held at the amphitheater each year.
The arrangement will allow the Woodruff to “benefit from a more predictable stream of revenues to support the core mission of the Atlanta Symphony Orchestra,” said Virginia Hepner, president and chief executive officer at the Woodruff, in a statement.
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