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Live Nation to take over operations at Verizon Wireless Amphitheatre

By Bo Emerson
Feb 9, 2016

The Woodruff Arts Center announced Tuesday it has reached an agreement with Live Nation Worldwide, Inc. to operate Verizon Wireless Amphitheatre.

Over an initial 20-year term, the arts center would receive fixed payments from Live Nation but would continue to own the 12,000-seat outdoor facility and the surrounding 45 acres in Alpharetta.

The Woodruff already collaborates with Live Nation in scheduling and marketing events at the city-owned Chastain Park Amphitheater, a relationship that will continue.

Opened in 2008, the Verizon Wireless Amphitheatre is intended to bring Atlanta Symphony Orchestra performances to the northern arc, and also serve as a facility for other performances and events. An average of 25 events currently are held at the amphitheater each year.

The arrangement will allow the Woodruff to “benefit from a more predictable stream of revenues to support the core mission of the Atlanta Symphony Orchestra,” said Virginia Hepner, president and chief executive officer at the Woodruff, in a statement.

About the Author

Bo Emerson is an Atlanta native and a long-time AJC feature and news writer.

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