The drive, being billed as #StrongerTogetherATL, will begin at 6 a.m. and continue through midnight on March 27.
Radio stations throughout metro Atlanta, including WSB, B98.5, 97.1 The River and KISS 104.1, will use their platforms to promote the fundraiser.
“Because of COVID-19, there are hungry children, families and seniors in Atlanta right now. These are your neighbors and they need our help,” a release for the food drive reads.
According to the food bank, every $1 raised will help provide four meals for children, families and seniors in need.
Donations are being accepted online here. Amid the outbreak, the Atlanta Community Food Bank is not accepting donations of any food products.
The food bank is also launching a new program to help people in need find a food pantry in their area.
You can text ‘findfood’ (no space) in English or ‘comida’ in Spanish to 888-976-2232. From there, the text thread will guide you through prompts to find a food pantry closest to you and its contact information.
“One in seven Georgians are food insecure. With statistics like this, the new text program for locating food will prove an invaluable resource for a great number of children and adults facing hunger in our area,” Kyle Waide, president and CEO of the Atlanta Community Food Bank, said in a statement.
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