Finding the best grooming products for men isn't as difficult as you think.

Behind every well-groomed man may be a woman who created his favorite go-to grooming product. Nowadays, men are just as obsessed as women about having an arsenal of products that keep their appearance picture perfect. However, unlike women, men are intentional about their purchases, generally buying products that target their problem areas and staying loyal to one brand before considering buying another.

Women have a great deal of influence on a man's purchase decision. So much so that women account for 85% of all consumer purchases. So it's no surprise that when we looked into a few of our must-try locally made grooming products for men, a woman was behind the brand.

It's Da Balm

When searching for the best grooming products for men, you can't help but add It's Da Balm to your list. It's Da Balm founder Autumn Crockett was searching for a product that would give her husband's beard moisture and stop the prickly feeling she would often get on her cheek when hugging him. Less than impressed with the options on the market, Crockett took to her Atlanta kitchen and blended her own essential oils and butters and created a bearded grooming survival kit that also doubles as the perfect gift. You'll want to add this to your list of the best grooming products on the market.

Kate Lynn & Adwoa

Most of us have that one thing that can instantly take us back to a special moment in our childhood. For Davida Selby, shea butter would remind her of the talks she would have with her grandmother about the importance of having smooth and soft skin. Frequent trips to Ghana to visit family always called for stocking up on fair trade shea butter; just like her grandmother would use. Selby has taken an indie market favorite and re-birthed. All of Selby's products are currently infused with shea butter from Ghana, West Africa. Selby notes that one of the best grooming products for men in her collection is the Black Bar Soap. The soap is said to alleviate razor bumps and will firm and tone the skin with its high Shea content.

Koils By Nature

Koils by Nature has been recognized by the natural hair community as one of the go-to brands to trust when taming and growing your natural hair. Although her brand is a fave among naturals, anyone can appreciate how founder Pamela Jenkins ensures her products include ingredients you can pronounce. They are also prepared and packaged in Georgia. With Jenkins' large following of women, her brand is quickly becoming a must-have grooming product for men on recommendation. For a one and done product for men that will keep their skin smooth from head to toe, try Koils by Nature's Nourishing Hair and Body Butter Tranquil Virility. When used as directed, this product is light and will provide a great shine without feeling greasy.