When it comes to premium spaces in the new Mercedes-Benz Stadium, there will be something for every fan who craves the high-end experience.
Instead of one luxury section, there will be several premium spaces throughout the stadium.
That’s one of the ways the glitzy new stadium will differ from traditional sports complexes.
“We did a lot of fan surveying and found that what fans are looking for is exclusivity,” said Michael Drake, chief revenue officer and senior vice president for AMB Sports + Entertainment. “They’re looking for well-prepared quality food offerings and the convenience of getting in and out of the building.”
Aesthetic touches include extensive use of marble and bronze, and prized views of the field.
Here are some of the amenities if fans don’t mind parting with a few extra dollars:
The stadium’s custom restaurant, Molly B’s, is located in the premium area in the main entrance and offers contemporary Southern cuisine with a modern twist.
The restaurant has club membership features as well. The membership allows diners to dine or order from the restaurant through the first quarter for Atlanta Falcons’ games and through kick-off for Atlanta United matches. After that, it’s open to the public.
Club-level seats will also have more food selections.
“We’re not talking hot dogs, although you can get those,” said Drake. “There will be filet (mignon) and pasta dishes made by two or three different chefs. There will be carving stations. It’s really kind of a fun eating experience.”
Harrah's Cherokee Casino Resort and Cherokee River Valley Casino & Hotel Clubs are located on the mezzanine level. The exclusive clubs' seats will offer nearly 6,000 square feet of members-only space. Members will have dining areas, private restrooms and retractable glass overhead doors that allow for views of the 360-degree HD video halo board
With a combination of rustic wood, subway tiles and exposed concrete, the Harrah’s clubs provide edgy loft-like vibes with the best backyard in the entire city — Mercedes-Benz Stadium.
The Technology Loge Suites will offer access to VIP parking, wireless charging stations, private stadium entrances, television controlled through cellphones or tablets, virtual reality headsets and in-seat drink service.
Drake said the premium spaces will also be available for private events such as business meetings, and a bride and groom have even reserved space for their wedding.