I’m not sure if it’s the fact that Pillsbury’s new Purely Simple has no colors, preservatives or artificial flavors or if the folks at Pillsbury have just mastered boxed cake, but this new formula produced the fluffiest and most flavorful cupcakes I have ever had. My son and I made these one Sunday afternoon, and everyone in the family agreed they were even better than ones we get at the bakery. Purely Simple is also available in cookie mix, brownie mix, icing mix and chocolate cake mix.

Size: 17 ounces

Price: $3.29

Available: Grocery stores

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Law enforcement officers ride in a vehicle down Houston Mill Road after an active shooter was reported in the area of Emory University and the Centers for Disease Control and Prevention on Friday, August 8, 2025. (Jenni Girtman for The Atlanta Journal-Constitution)