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Coca-Cola, Santa Claus and Norman Rockwell
In the early 1930s, Coca-Cola, which many credit with creating our modern vision of Santa, was working with then-little known artist Haddon Sundblom on a series of paintings of Old Saint Nick for advertisements. Then in 1935 Rockwell, widely regarded for capturing a slice of America on canvas, pitched his version of Old Saint Nick as a possible alternative. Rockwell actually did three paintings for Coca-Cola during that period that are missing today.
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"Wholesome Refreshment" is one of three missing paintings artist Norman Rockwell did for Coca-Cola in the late 1920s through the 1930s. The piece, seen here in an advertisement, is valued at about $500,000. Rockwell's work for the beverage giant is part of a year-long exhibit at the World of Coca-Cola.
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