Reformation, sustainable brand loved by celebs, opens first Atlanta store

Reformation, the sustainable fashion favorite among celebrities like Taylor Swift and Rihanna, is set to open its first store in Georgia at Ponce City Market on Saturday.

The brand is well known on social media for its Instagrammable dresses and limited edition collections. Founded in 2009 with a focus on sustainability, the clothiers “make everything from low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing,” according to the company’s website.

In addition to its dresses, Reformation has a variety of shoes, jeans and tops that range in price from about $50 to $250 per piece.

The Atlanta store is set to feature sustainable design concepts from low-impact dressing room carpets to vintage furniture and eco-friendly fabrics, hangers made with FSC-certified woo and reusable deadstock totes. The store will also offset 100% of its electricity usage with wind energy.

Reformation is open Monday through Saturday from 10 a.m. to 9 p.m., and Sunday from noon to 8 p.m. at Ponce City Market.