Pharrell Williams to design for Louis Vuitton

Louis Vuitton wants Williams’s artistic vision to shape its menswear line

Pharrell Williams has some big shoes to fill as he steps into his new role as menswear creative director at Louis Vuitton.

The seat has been empty for a few years, since the death of iconic designer Virgil Abloh in November 2021. With Pharrell’s daring style in music, fashion and art — not to mention his previous working relationship with the brand — his appointment makes a lot of sense.

Abloh was a trendsetter in the fashion industry, dressing the most popular and influential figures of his generation, from super models Naomi Campbell and Gigi Hadid to singers Solange Knowles and Rhianna. Louis Vuitton no doubt hopes Williams’ appointment will continue that legacy.

Louis Vuitton announced the news in a tweet:

“Louis Vuitton appoints @Pharrell as its new Men’s Creative Director,” read the post.

This wont be William’s first forray into the fashion industry. He previously launched collaborations with Adidas, Moncler and Chanel. He also worked with designer Marc Jacobs — head designer for Louis Vuitton at the time — on an eyewear collection.

“I am glad to welcome Pharrell back home,” Pietro Beccari, Louis Vuitton’s chairman and CEO, told the Wall Street Journal. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Pharrell Williams’ first collection for the brand will be shown in June at Men’s Fashion Week in Paris.