Gwyneth Paltrows’ Goop store, located on Long Island, caught fire over the weekend. Reports say an explosion sent two men to the hospital.
Police responded to the scene after receiving a call about a “strange scent” according to reports from The East Hampton Star. Those questioned at the scene said rubbing alcohol had mixed with some candles causing a “large explosion and flames.”
“I’ve been doing this for 26 years and I’ve seen a lot, but nothing like this,” Sag Harbor Village Chief of Police Austin J. McGuire to People. “Thankfully there was a fire extinguisher at the location and they were able to extinguish the men, who were outside on a patio.”
One man suffered facial burns and the other suffered a large burn on his back and head. No one else was hurt during the explosion, a Goop representative told Insider.
Goop is a modern lifestyle brand created by Paltrow in 2008. With over eight million subscribers and a market value of $250 million, Goop is slowly becoming a multinational powerhouse in the lifestyle brand industry.
Goop got it’s name after Peter Arnell — a branding legend who works with major brands like PepsiCo, Gucci, Tina Tuner and Jay — told Paltrow his secret to online branding: the power of double Os. Paltrow put double Os in the middle of her own initials, thus creating Goop.
About the Author
