The association most people have between Jimi Hendrix and massive festivals is Woodstock.

But on July 4, 1970, about 100 miles south of Atlanta in Byron, Hendrix played to the largest American audience of his career, an estimated 300,000-400,000, at the second Atlanta International Pop Festival.

On Sept. 4, Hendrix’s historic performance — but one not always mentioned — will receive deserved attention when Showtime airs “Jimi Hendrix: Electric Church,” a new documentary about Hendrix’s appearance and the circumstances surrounding it.

In addition to the broadcast, Experience Hendrix LLC and Legacy Recordings will release “Freedom: Jimi Hendrix Experience Atlanta Pop Festival” as a two-CD set and a 200-gram two-LP vinyl set (the first 5,000 vinyl units will be individually numbered). The audio release will include six performances that are not part of the Showtime documentary.

A DVD and Blu-ray version of the film will arrive Oct. 30 with bonus content.

“Electric Church” includes interviews with legendary Atlanta concert promoter Alex Cooley, who talks about how, despite a lineup already stocked with Bob Seger, B.B. King and the Allman Brothers Band, Hendrix was needed to boost the July 3-5, 1970, festival so it would be considered a major cultural event.

Others who agreed to interviews in the film are Hendrix’s Experience bandmate Billy Cox, Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks and Susan Tedeschi.

Fans can expect to see 16 mm color footage of Hendrix’s July 4 appearance, which took place only 10 weeks before he died. Performances include “Hey Joe,” “Voodoo Child (Slight Return),” “Purple Haze” and “Straight Ahead,” which Hendrix had anticipated to release on the album he was working on that summer.

In the film, Cooley remarks that Hendrix’s version of “The Star-Spangled Banner,” played against a backdrop of fireworks, “knocked people’s socks off.”

About the Author

Keep Reading

Foo Fighters closed out Shaky Knees 2024 at Central Park with extended versions of their biggest hits. The indie rock festival has moved to Piedmont Park for this weekend's event. (Ryan Fleisher for the AJC)

Credit: Ryan Fleisher

Featured

In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com